SEMRush is My SEO Swiss Army Knife.

I use many tools, but some are really important. SEMrush is one of them. I use it every day for things like finding keywords, checking website issues, and seeing what my competitors are up to. You should try it out for free and see if it helps you too.

Which Software Company Should You Use – SEOprofiler vs SEMrush?

Here is the complete summary of the key features of both Semrush and SEOprofiler’s, so let’s dig deeper into a detailed comparison.

1. Position Tracker/Rank Checker

With SEOprofiler’s Ranking Monitor, you can track your search engine position in the following ways:

  • Search Engine Position Checker

This tool helps you see where your website shows up on search engines like Bing, Google, and Google Mobile. You can compare your ranking with competitors and track any keyword from anywhere in the world. It checks your keyword positions every day.

This Ranking Monitor checks where your website ranks on mobile and desktop devices. It also checks if your pages appear with Sitelinks, and if your YouTube videos or Facebook page have rankings. It provides all this data for you to analyze.

  • Tracks Your Progress for Better Results

The SEOprofiler Ranking Monitor shows you where your web pages appear in search engines like Google. It gives you reports and charts for all your keywords, helping you track your rankings and improve them.

With the Visibility Score feature in this tool, you can check how well your web pages rank for your chosen keywords. The Ranking Monitor organizes keywords into groups automatically and lets you add tags to them as you wish.

  • Monitors Local Businesses without Websites

Local businesses without websites can be tracked via the Ranking Monitor. This tool will automatically detect the business name once you enter it.

  • More Keywords in Ranking Checks

Most ranking checkers count each keyword and search engine separately, but with SEOprofiler’s Ranking Monitor, it’s different. For example, if you check one keyword on Google and Google Mobile, it counts as only one keyword.

Also, while other tools only check the top few results, SEOprofiler checks the top 100, giving you more comprehensive data. So, with SEOprofiler, you get more checks and more detailed results compared to other tools.

With SEOprofiler, you can find out which keywords are ranking high on Google for each website. Such impressive ranking reports can be provided to your clients.

Position Tracking is used by SEMrush to do the following;

Google’s top 100 search engine results can be monitored for any keyword using this tool. Daily data shows how your keyword rankings have improved over time as a result of your optimization.

With the ‘keyword grouping’ feature, you can manage more than one search term. The names of brands or specific words can be used to group them. There is a maximum of five tags for each keyword, and you can add the same keyword to different groups.

  • Discover your Local Competition

It’s important to know who you’re competing with in your local area for search results. Even new competitors can affect your business. With SEMrush, you can track up to 10 domains to keep an eye on your competition.

Using the ‘Competitors Discovery’ feature in the Position Tracking tool, SEMrush will show you who your local competitors are. These are the websites that also rank for the same keywords in Google’s top 100 results.

By knowing your competitors, you can see which websites might be taking traffic away from your site. Plus, you can find new opportunities for keywords that you might not have considered before.

Your customers use different devices to access the internet, like tablets, smartphones, or desktop computers. It’s important to know which device works best for your website. With your tracking campaign, you can choose to track statistics from tablets, smartphones, or desktops.

You’ll see your website’s position on a graph for both mobile and desktop devices. Knowing your keyword rankings on specific devices helps you understand how well your website performs on each one.

This information can help you focus on the most effective channels to reach your audience.

2. Keyword Research Tool

1. SEOprofiler:

SEOprofiler provides access to over 249 million keywords, which are crucial for your success.

The keyword suggestion tool offers suggestions for 72 countries and languages, including English, German, Italian, Spanish, and French.

When you check your rankings with the Ranking Monitor in SEOprofiler, you automatically receive keyword suggestions that could attract more visitors to your website.

With SEOprofiler’s ‘competitor keyword spy’, you can analyze your competitors’ keywords used in Google Ads. This helps you discover keywords that you may not be using and understand which ones are driving the most traffic to their sites.

  • Keyword Optimization Tools:

SEOprofiler offers various tools to optimize your keyword lists, including a long-tail keyword creator, keyword supplementer, keyword permutator, and converter.

2. SEMrush:

SEMrush helps you identify the best keywords for both SEO and PPC campaigns by providing tried-and-tested keywords that have helped successful competitors rank in Google’s top results.

You’ll get detailed information about each keyword, including the number of search results, cost per click (CPC), trend, and search volume.
SEMrush also allows you to analyze keyword data for both mobile and desktop indexes.

Long-tail keywords, which consist of longer and more specific phrases, account for 70% of total search traffic.

SEMrush collects keywords with a search volume of at least 10 queries per year. Sorting the results by volume in ascending order helps you find long-tail keywords.

To ensure your web pages appear in Google’s top results, it’s important to update your content with high-value keywords and their variations.

SEMrush analyzes domains ranking in Google’s top 100 results for specific search terms and provides a list of common keywords related to your topic.

  • International Strategies:

SEMrush offers SEO and PPC opportunities for businesses with international strategies, allowing you to adapt keywords suitable for different regions using its regional databases and keyword research in 16 languages.

Overall, both SEOprofiler and SEMrush offer robust keyword research tools and optimization features to help improve your website’s visibility and attract more organic traffic from search engines.

3. Site Audit

1. SEOprofiler:

The website audit tool helps improve your website’s rankings by identifying and fixing errors that could affect its performance and user experience.

It automatically checks important elements like spelling mistakes, duplicate content, security settings, and more.

Additionally, it optimizes internal links and checks the loading speed of your web pages to ensure they load quickly, which search engines prefer.

The tool also detects and removes duplicate content, ensures your website looks good on different devices, and checks security settings to improve rankings.

2. SEMrush:

SEMrush’s SEO analysis tool helps fix issues on your website to enhance SEO optimization.

It performs a comprehensive audit quickly, allowing you to address missing tags, duplicate pages, optimize links, detect error pages, and solve other SEO problems.

The SEO analysis report highlights urgent issues that need attention, allowing you to monitor your website’s progress regularly.

Fixing hreflang issues is important for international SEO, and using HTTPS on your website indicates to users that their security and privacy are prioritized.

  • Batch AMP Audit Tool by SEMrush:

1. SEMrush offers a unique tool called Batch AMP Audit, which focuses on Accelerated Mobile Pages (AMP).

2. AMP pages dominate mobile search results globally, making it essential to ensure they meet standards.

3. The Batch AMP Audit provides a comprehensive audit, performs on-demand crawls, and offers an overall view in a single report.

Overall, both SEOprofiler and SEMrush provide powerful website audit tools to help improve your website’s SEO performance by identifying and fixing various issues that could impact rankings and user experience. These tools offer comprehensive reports and features to address urgent issues and monitor progress over time.

4. On-Page Optimization

1. SEOprofiler:

SEOprofiler provides website optimization tools to help improve your rankings and appear on the first page of search engine results, like Google.

The Top 10 Optimizer tool allows you to input the page you want to rank, along with the keyword you’re targeting, language, and country.

Once entered, the tool provides detailed recommendations on optimizing your page for better rankings.

It ensures your pages are relevant to your website’s topic, increasing their chances of ranking higher in search results.

2. SEMrush:

SEMrush offers an on-page SEO checker that analyzes various ranking factors affecting your site’s performance.

Based on the data collected, the tool provides recommendations to improve your on-page SEO.

Additionally, the SEO checker can conduct a thorough comparative analysis of the top 10 performers on Google.

Both tools aim to optimize your website for better search engine rankings. They analyze key factors and provide actionable recommendations to enhance your website’s visibility and relevance to your target audience.

5. Backlink Audit / Backlink Analysis / Backlink Checker

1. SEOprofiler:

  • SEOprofiler offers the Link Profiler tool to analyze the backlink structure of any website.
  • Backlinks, or links pointing to a website, are crucial for Google rankings.
  • Good backlinks improve rankings, but bad ones can lead to penalties.
  • SEOprofiler updates its link database regularly, containing over 102 billion links.
  • The Link Profiler tool provides comprehensive filters for easy and quick identification of specific links.
  • The Backlink Audit tool helps maintain a clean profile by regularly checking and recrawling links.

2. SEMrush:

  • SEMrush has a database of over 1 billion backlinks, which it uses to identify domains referring to your site.
  • It evaluates backlinks and alerts you if there’s a risk of penalties.
  • The Backlink Audit Interface locates and provides the email of the website owner for contacting them to remove bad links.
  • SEMrush is often preferred for link building due to its comprehensive backlink analysis capabilities.

Both tools focus on analyzing backlinks to help improve website rankings and avoid penalties. They provide insights into backlink profiles and offer tools to manage and optimize backlink strategies.

6. Reporting

1. SEOprofiler:

  • SEOprofiler allows you to create professional PDF or web-based reports using your company’s branding.
  • You can schedule these reports to be sent automatically to your clients via email, on a daily, weekly, or monthly basis.
  • Clients can access these reports anytime they want, and they won’t know they were created using SEOprofiler.

2. SEMrush:

  • With SEMrush, you can build, manage, and share custom PDF reports.
  • These reports gather all SEMrush data into one stylish document that you can personalize with your branding and comments.
  • You can schedule these reports to be sent out regularly, daily, weekly, or monthly.
  • Both platforms offer customizable reporting features, allowing you to deliver professional-looking reports to your clients with your branding and on a schedule that suits your needs.

7. Customer Support

1. SEOprofiler:

  • You have several options for getting help from SEOprofiler.
  • You can check their FAQs, manual, and blog for answers to common questions.
  • If you need more help, you can use the support feature in your SEOprofiler account.
  • They are also available on various social media platforms where you can reach out for assistance.

2. SEMrush:

  • SEMrush offers support over the phone from Monday to Friday, between 10 am to 6 pm (EDT).
  • If you have a question about their service, you can fill out a form on their customer support page, and their team will contact you to assist you.
  • Both SEOprofiler and SEMrush offer different ways to get support, including online resources, social media, and direct contact options like phone and email.

8. Other Tools

1. SEOprofiler:

With this tool, you can rank highly on smartphones. The majority of online searches are conducted on smartphones, so you must optimize your pages for mobile search results. Besides getting more traffic, you’ll also get a better user experience.

A downtime monitor is used by SEOprofiler to ensure that your downtime is as short as possible. In addition to monitoring your website performance, you can also check how Googlebot is performing on mobile devices.

2. SEMrush:

Your brand can be monitored in the digital space with SEMrush’s brand monitoring tool, whether it is a positive or negative review.

You will save several hours by using this tool to search the internet for mentions of your brand. You can easily filter mentions by date and source. It is also possible to segment them for easier navigation.

With this tool, you can manage all your social media accounts in one place. You can schedule posts for Facebook, Instagram, LinkedIn, Twitter, and Pinterest weeks ahead of time.

It saves you time with features like drag-and-drop scheduling and photo editing. You can also track how well your posts are doing with performance analysis in the analytics tab

The SEO writing assistant tool helps improve your content by focusing on your chosen keywords. It makes sure your writing is easy to read while keeping your unique style.

It also checks for plagiarism, showing how much of your text is copied from other sources and where it came from on the internet.

SEOprofiler offers four different payment plans each month.

1. Standard Plan

The Standard plan costs $69.95 and includes 1500 keyword checks daily, an audit of 20,000 pages, 10 projects, and one user.

2. Smart Plan

The Smart plan is $99.95 a month, with a free week trial, and provides 3000 keyword checks daily, an audit of 50,000 pages, 50 projects, and five users.

3. Professional Plan

The Professional plan costs $249.95 monthly and offers 7500 keyword checks daily, an audit of 150,000 pages, 150 projects, and 15 users.

4. Enterprise plan

The Enterprise plan is $999.95 a month, offering 30,000 keyword checks daily, an audit of 750,000 pages, unlimited projects and users.

All plans have a 30-day money-back guarantee and can be canceled anytime. You can also save 33% with an annual plan. SEMrush offers similar pricing plans.

On the other hand, Semrush offers three pricing plans for different types of businesses:

1. Pro Plan

Costs $129.95 per month or $1,299.96 annually. It’s good for freelancers and small teams, allowing you to manage up to 5 projects and track 500 keywords.

2. Guru Plan

Costs $249.95 per month or $2,499.96 annually. Ideal for midsize businesses or agencies, it offers more features like 15 projects and tracking for 1500 keywords.

3. Business Plan

Costs $499.95 per month or $4,999.92 annually. Designed for larger agencies and enterprises, it provides extensive features and higher limits, such as 40 projects and tracking for 5000 keywords.

You can try Semrush for free for 14 days before deciding. Also, if you choose annual billing, you can save up to 17% on the cost.

I use a lot of tools, but SEMrush is one I rely on every day. It helps with keyword searches, technical audits, and competitor analysis. It’s popular for a reason and worth trying out for free.

Both SEMrush and SEOprofiler have great features, but SEMrush stands out for me. It has the best keyword and click flow data. If you’re still unsure, try their free trial to see if it works for you.