Semrush vs Similarweb: Overview

What is Semrush?

Semrush is a really strong tool for SEO, which means making your website show up better in search results. It helps businesses understand a lot about their website and how to make it better for search engines.



Semrush gives you detailed information about your competitors, what keywords they’re using, who’s linking to their site, and how much traffic they’re getting. With Semrush, you can see how well your website is doing and figure out ways to make it even better.

It’s easy to use and gives you reports that you can customize to fit your needs. Whether your business is big or small, Semrush can help you out a lot.

What is Similarweb?

SimilarWeb is a tool that helps you understand how popular websites are, who’s visiting them, and how engaged the audience is. It gives businesses, marketers, and online advertisers helpful information to make smart decisions and do better online.

SimilarWeb Homepage

SimilarWeb Homepage

It’s easy to use and lets you keep an eye on your competition, see what’s trending in the market, and improve your online marketing plans.

Besides website stats, SimilarWeb also looks at mobile app data, helping businesses understand how well their apps are doing and how to get more people to notice them in app stores.

The data SimilarWeb uses comes from different places, like website cookies and data from devices, making sure the information is accurate.

Overall, SimilarWeb is a great tool for businesses who want to be more visible online and attract more visitors to their website.

Comparison Table: Semrush vs Similarweb

Features Semrush Similarweb
Supported search engines Primarily Google, but gets data from all search engines Data sourced from various search engines
Keyword database size 21.1 billion Not specified, uses public data sets and contributory network
Content marketing platform Yes, under ImpactHero No dedicated platform
Mobile rank tracking Available Available
Outbound link analysis Available but not a dedicated feature Outgoing traffic analytics tool
On-Page SEO checker Dedicated tool No dedicated tool
SEO content template Dedicated tool to create briefs easily No dedicated tool
Website audit In-depth auditing tool No dedicated tool
Backlink audit Backlink auditing tool No backlink audit tool
Social Media Toolkit Provides insights into social media Provides some social media tools and analytics
PPC Keyword Tool Focuses on commercial keywords No dedicated tool, but allows filtering to PPC keywords
Local SEO Excellent local SEO platform No local SEO tools available
Market/Trends Explorer Trends offers insights into the marketplace, competitor insights Provides marketing insights through market channels tool set

Detailed Comparison of 5 Best Features: Semrush vs Similarweb

Here is a summary of the key features of both Semrush and Similarweb, so let’s dig deeper into a detailed comparison.

1. Semrush vs SimilarWeb: Keyword Analysis

Semrush and Similarweb both offer tools for keyword research, but they work a bit differently.

Semrush has a dashboard called Keyword Overview, which gives you detailed information about a specific keyword. It shows things like how often people search for the keyword, how many websites are using it, and what other words are related to it.

They also have a tool called Keyword Magic Tool, which helps you find different versions of a keyword for things like ads or SEO.

On the other hand, Similarweb has a keyword research tool that helps you find keywords and sort them based on things like how popular they are or how hard it is to compete with them. It’s a bit simpler to use compared to Semrush, and it provides all the important information in one place.

Similarweb’s keyword tool also has filters to help you narrow down your search, like choosing if you want to see keywords from paid or organic searches, or if you’re interested in specific types of keywords.

Overall, Similarweb’s keyword tool is easier to use and has more customizable options, making it a great choice for keyword research

2. Semrush vs SimilarWeb: Social Media Analysis

Semrush has a social media toolkit with various helpful features:

  • Social Poster: Allows you to create and schedule social media posts.
  • Social Tracker: Provides an overview of your social accounts’ performance and insights on website visits from each account.
  • Social Analytics: Gives detailed analytics on your social media performance.
  • Social Inbox: Collects all messages and comments from your social media accounts in one place.
  • Influencer Analytics: Helps you analyze the impact of influencers on your social media campaigns.

Semrush Social Media Toolkit

Semrush Social Media Toolkit

One standout feature is the Social Tracker, which quickly shows how well your social accounts are doing and how much traffic they’re driving to your website.

In comparison, Similarweb offers a social media analytics tool but lacks additional features like a social media inbox and content scheduler.

Overall, Semrush wins because it provides not just analytics but also tools to manage your social media accounts, making it a comprehensive solution for social media marketing.

3. Semrush vs SimilarWeb: Competitor Analysis

Semrush’s competitive research tools are divided into several categories:

Provides a comprehensive overview of a domain’s performance, including metrics like organic and paid traffic, backlinks, and keyword rankings.

Offers insights into a domain’s traffic sources, audience demographics, and engagement metrics.

Allows users to analyze a domain’s organic search performance, including keyword rankings, top organic competitors, and more.

Helps identify gaps in keyword strategies by comparing keyword performance between competitors and your own website.

Similar to Keyword Gap but focuses on backlinks, helping users identify opportunities to acquire new backlinks or improve existing ones.

Semrush Competitor Analysis

Semrush Competitor Analysis

The Keyword Gap tool is a standout feature available on both Semrush and Similarweb. It enables users to compare keyword performance between their website and competitors. Both tools provide similar analytics, such as keyword overlap graphs and insights into weak keywords.

Semrush’s Keyword Gap tool presents a detailed list of keywords, along with metrics like search volume, keyword difficulty (KD), and cost-per-click (CPC) for both competitors and your website. This allows users to quickly assess their keyword performance relative to competitors.

Similarly, Similarweb offers competitor analysis and benchmarking features, allowing users to compare traffic data with competitors across various channels. Users can identify competitors and analyze their strategies to inform their own SEO or content strategies.

SimilarWeb Competitor Analysis

SimilarWeb Competitor Analysis

One noteworthy tool on Similarweb is the competitive tracker tool, which provides insights into a website’s performance compared to up to 25 competitors. It offers a quick summary of performance metrics across different areas.

While Similarweb’s Keyword Gap tool offers similar results to Semrush, Semrush emerges as the overall winner due to its ease of use and navigation.

Although Similarweb offers a breadth of competitive analysis tools, Semrush’s interface and organization make it more user-friendly and intuitive for SEO-focused tasks.

In conclusion, both platforms provide valuable competitive research tools, but Semrush stands out for its usability and focus on SEO-specific metrics.

4. Semrush vs SimilarWeb: Traffic Analysis Tool

You can use Semrush’s traffic analytics to get detailed data about your website’s traffic and compare it with your top competitors.

It provides insights like audience demographics, traffic sources, geographic distribution, top pages, and more. You can also filter these insights based on parameters like date and bounce rate.

Similarweb also offers traffic insights under its traffic and audience sections. Here, you can find information about your site’s traffic sources, audience demographics, and competitor traffic insights. The “audience” section provides data on your audience’s geographic location, age, gender, and interests.

Overall, Similarweb wins this battle slightly because of its user-friendly interface and comprehensive insights into traffic and audience data.

While Semrush offers similar features, Similarweb’s focus on website analysis and competitor analysis gives it a slight edge in traffic analytics.

5. Semrush vs SimilarWeb: Backlink Analysis

Semrush is known as the top choice for backlink analysis in the industry. With several tools available, it can seem a bit overwhelming at first, but the user interface becomes easier to understand with practice. Here are the backlink tools offered by Semrush:

This tool helps you discover backlinks to your website on other websites. Just enter a website, and you’ll discover all the backlink details, including traffic, referring domains, backlinks, categories, and anchor text.

This tool is unique to Semrush and provides an overview of websites linking back to you. It assigns a toxicity score to each website, helping you identify any toxic links that might harm your site’s reputation. Removing these links can improve your site’s authority.

Use this tool to determine where your competitors are acquiring backlinks. You can then reach out to these websites to request backlinks for your site.

This tool assists in building high-quality backlinks for your website by identifying potential link-building opportunities.

The bulk analysis tool allows you to quickly gather insights on multiple URLs. Using Backlink Comparer, you can compare the backlinks of up to 200 domains, subdomains, subfolders, and URLs simultaneously.

On the other hand, Similarweb does not have specific tools labeled as “backlink” tools. Instead, they offer tools for incoming and outgoing traffic analysis.

These tools provide insights on websites linking back to your site and websites you are linking to from your website. You can use these insights to analyze and optimize your backlinks and referral traffic, as well as analyze your competitors’ referral traffic.

Thus, the overall winner is Semrush as SimilarWeb doesn’t have all the advanced features that Semrush offers, such as a detailed backlink audit.

Semrush vs SimilarWeb: Pricing

1. Semrush:

Semrush offers different pricing plans to suit different types of businesses.



This plan is good for freelancers and small teams. It costs $129.95 per month or $1,299.96 per year. With the Pro plan, you can handle up to 5 projects and track 500 keywords. It’s a good choice if you’re just starting out or have a tight budget.

If you run a midsize business or an agency, the Guru plan might be better. It costs $249.95 per month or $2,499.96 per year. This plan offers more features, like 15 projects and tracking for 1500 keywords. It’s great for managing multiple marketing campaigns.

Designed for larger agencies and enterprises, the Business plan is the highest level. It costs $499.95 per month or $4,999.92 per year.

This plan comes with extensive features and higher limits, such as 40 projects and tracking for 5000 keywords. It’s suitable for businesses with big marketing needs and a bigger budget.

All plans include a 14-day free trial so you can try Semrush before you buy. Plus, if you pay annually, you can save up to 17% on the cost.

When choosing a plan, think about your business size, marketing goals, and budget. It’s important to find a plan that gives you the right features at a price you can afford.

2. SimilarWeb:

1. Price: It costs $125 per month if you choose the yearly billing option, or you can pay $149 each month if you prefer month-to-month billing.

2. Who it’s for: This plan is designed for entrepreneurs who want to delve into website traffic analysis and competitive research.

3. What you get: With the Starter plan, you’ll get access to features like viewing up to 100 website results per table and up to 1,000 keyword results per table.

You’ll also have access to 3 months of historical data. However, keep in mind that with this plan, you can’t filter results by specific countries in the worldwide geo view.

4. Services: You’ll also receive access to the Similarweb Academy for learning resources, as well as email and chat support for assistance.

SimilarWeb Pricing

SimilarWeb Pricing

1. Price: This plan is priced at $333 per month with yearly billing, or you can choose to pay $399 per month with month-to-month billing.

2. Who it’s for: The Professional plan targets professionals who are creating marketing strategies and need to thoroughly analyze their competitive landscape.

3. What you get: Along with all the features included in the Starter plan, the Professional plan offers more extensive capabilities. You can view up to 500 website results per table and up to 5,000 keyword results per table.

Additionally, you’ll have access to 6 months of historical data. However, similar to the Starter plan, you can’t filter results by specific countries in the worldwide geo view.

Overall winner: Semrush

Semrush offers three pricing plans with everything you need to improve your website’s traffic and SEO, even with its cheapest option.

Both tools offer a free trial period, so you can try them out and decide for yourself. Both Semrush and Similarweb’s free trials give you access to most features available in the paid versions.

Where Does Semrush Get its Data?

Semrush has its own web crawler that constantly searches the internet for information about websites, keywords, and backlinks.

It collects data like domain authority, page authority, and organic search traffic to create detailed reports on website performance and keyword rankings.

Besides its own crawler, Semrush also uses data from other sources like Google, Bing, and social media platforms such as Facebook and Twitter. This helps Semrush access additional valuable information like search volume, keyword difficulty, and social media presence.

Moreover, Semrush has partnerships with various data providers like Google Analytics, Majestic, and Ahrefs. These partnerships enable Semrush to offer even more extensive data on things like ad spend, competitor research, and market analysis.

Where Does Similarweb Get its Data?

Similarweb collects data from different places to give a complete view of a business’s online presence. They use web crawlers to search the internet and gather details about websites and online platforms. This includes things like how much traffic they get and where it comes from.

Similarweb also has its own databases filled with data from millions of websites and apps. They use special computer programs called algorithms to analyze this data and provide accurate insights into how businesses behave online.

Besides, Similarweb partners with other companies to get even more data. This helps them gather a wide range of information to give businesses a clear picture of their online performance.

Which Tool Should You Choose?

As both Semrush and Similarweb are excellent tools, choosing between them can be difficult.

When to Use Semrush:

Semrush is a versatile tool that focuses mainly on SEO but also includes features for content marketing, social media, and customer relations. While it may take some time to learn how to use it, once you do, you’ll find it very useful for managing your website.

I recommend Semrush for all users, including beginners. Even if you’re a small business with a limited budget, the free version of Semrush provides valuable insights. However, upgrading to the pro version is a good idea for more advanced features.

For larger businesses that need comprehensive website analytics, optimization suggestions, and rankings, Semrush’s Guru plan is a great choice.

When to Use Similarweb:

Similarweb is a bit different from Semrush. It’s not as focused on helping with SEO optimization and leans more towards providing statistics and insights.

While Semrush can be a bit tricky to learn because of its many features, Similarweb is easier to navigate. However, the challenge with Similarweb is understanding all the data it provides.

Semrush guides you by pointing out areas that need improvement and suggesting solutions. Similarweb doesn’t do this as much. It gives you a lot of data, but if you’re not familiar with SEO and website analytics, it might be overwhelming.

That’s why I suggest Similarweb for professionals in digital marketing who are detail-oriented and can make use of the data it offers.

To choose the right tool, think about what you need. Similarweb is great for getting overall statistics about your site, like where your traffic comes from, audience interests, top-ranking pages, and competitor traffic.

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Conclusion: Semrush vs Similarweb 2024

In conclusion, when comparing Semrush and Similarweb, Semrush emerges as the clear winner. While Similarweb offers valuable insights and statistics, Semrush goes a step further by providing comprehensive SEO optimization tools and actionable recommendations.

Despite its learning curve, Semrush stands out for its ability to guide users in improving their website performance and rankings. Whether you’re a beginner or a seasoned professional, Semrush offers the necessary features to meet your digital marketing needs effectively.

Therefore, for those seeking a powerful tool to boost their online presence and drive results, Semrush proves to be the superior choice.