Selling stuff on Amazon can be tough. You need to do a lot of things right, like picking the best products to sell and getting good reviews from your customers.

It also takes a lot of time to find products that will make you money, find people to supply those products, and keep track of all your stock.

But don’t worry; there are tools out there that can make these tasks easier. One tool that a lot of people talk about is Jungle Scout.

It’s important to know that Jungle Scout won’t make you successful overnight, but it can really help with the hard work of running your Amazon shop. It can save you time and help you avoid making mistakes when you’re just starting out or trying to grow your business.

In this Jungle Scout Review review, I’m going to tell you honestly what Jungle Scout can do.

I’ll talk about how it can help you find good products to sell, get in touch with suppliers, keep an eye on your inventory, make your ads better, and get reviews from your customers.

I’ll share the good and the bad from my own experience so you can see if Jungle Scout is a good fit for you.

What Is Jungle Scout?

Jungle scout Review image

Jungle scout Review image

🚀 Jungle Scout is a tool that helps Amazon sellers find really good products to sell. It helps you look up which words people use when they search for items, guess how well a product will sell, and check out what your competition is doing.

With Jungle Scout, you can quickly figure out which items might make you the most money and help your Amazon FBA business get bigger. Greg Mercer started Jungle Scout in 2014, and since then, lots of Amazon FBA sellers have used it to research and start selling their products.

Jungle Scout Pricing Plans

Here’s a concise table summarizing the Jungle Scout pricing plans:

Plan Monthly Cost Annual Cost (per month) Product Tracking Historical Data Key Features Best For
Basic $49 $29 20 1 month Browser Extension, Opportunity Score New sellers just starting out
Suite $69 $49 150 1 year Basic features + review automation, rank tracking, inventory management Growing sellers needing advanced tools
Professional $129 $84 1,000 2 years Suite features + track 2,500 extra keywords, faster start-up assistance, multiple users (up to 6) Large sellers or brands needing full features

1. Basic Plan

Cost: $49 a month, or $29 a month if you pay for the whole year.

What You Get: You can keep an eye on 20 products and look back at 1 month of data.

Features Included: This plan gives you the tools for finding products like the Browser Extension, Opportunity Score, and more, but it doesn’t have the extra tools for experienced sellers.

Best For: New sellers just starting.

2. Suite Plan

Cost: $69 a month, or $49 a month if you pay annually.

What You Get: Track up to 150 products and look back at 1 year of data.

Features Included: Everything in the Basic plan, plus tools for getting reviews automatically, tracking your rank, managing inventory, and more.

Best For Sellers who are growing and need more advanced tools.

3. Professional Plan

Cost: $129 a month, or $84 a month if you pay for the year.

What You Get: Keep tabs on 1,000 products and access 2 years of historical data.

Features Included: All the features from the Suite plan, plus the ability to track 2,500 extra keywords, get help getting started faster, and have up to 6 people use the account.

Best For: Big sellers or brands that need all the features and the ability to have multiple users.

Each plan gives you different tools and capabilities, so you can choose the one that fits where you’re at in your selling journey. Whether you’re just starting, looking to grow, or already a large seller, there’s a plan for you.

How Can You Benefit From Jungle Scout?

Using Jungle Scout can really help you do better with your Amazon store. Before Jungle Scout came around, people running FBA businesses had to research products by themselves, which took a lot of time and could end up costing a lot of money if they picked the wrong products.

This old way of doing things wasn’t very accurate, and sometimes, sellers would lose a lot of money by investing in products that Amazon shoppers didn’t really want.

Jungle Scout makes these tasks much quicker and more precise, which means you have a much better chance of doing well in a super competitive market.

In the last year alone, over a million new sellers joined Amazon, so the competition is tougher than ever. That’s why tools like Jungle Scout are almost a must-have now if you want to pick the right products to sell.

Is Jungle Scout really necessary?

A lot of sellers on Amazon try to figure out on their own which products might sell well. They spend a lot of time looking into products, guessing, and hoping their choices will pay off on Amazon.

This method is really time-consuming and relies a lot on guesswork. Jungle Scout changes this by making it super easy and quick to find out which products have potential.

Also, picking a product is just one part of the challenge. If you end up choosing a product that’s not great, no amount of advertising will make it sell on Amazon.

The competition is really tough these days. If you don’t pick a product that’s both unique and likely to sell, you’ll probably not do well. Jungle Scout helps you find those good products. This review of Jungle Scout shows you why using a research tool like this is so important.

Jungle Scout Components:

1. Product Database

Jungle Scout has a huge database with information on more than 70 million products from Amazon. This database helps you look through a ton of product ideas to find ones that fit what you’re looking for.

You can use different filters to narrow down your search quickly and find a product that’s not only profitable but also matches your criteria.

Some Amazon sellers might not use this product database much, but I really think it’s worth using. You can also search using keywords related to your product, which makes it easier to find exactly what you want to sell.

2. Product Tracker

Jungle Scout lets you organize your products into groups and keep an eye on each one separately or together.

It shows you a product’s entire sales history. You can quickly find out things like the average price, costs, how many units are sold each day, and the product’s usual ranking, plus more details like those mentioned in this review.

Basically, Jungle Scout’s product tracker gives you a quick look at how well a product has been selling.

3. Niche Hunter

The following search parameters make Niche Hunter my go-to tool for researching profitable niches and product keywords:

Amazon Product Category: There are different Amazon product categories depending on which country the Amazon marketplace is located in.

Market Competition:

Jungle Scout figures out how tough the competition is for a product by using a special formula. This formula looks at how many reviews the top 10 products have for a certain search word. The level of competition can range from “very low” to “very high” and includes levels in between.

This means it can tell you whether a lot of people are selling similar products or just a few based on how many reviews they’re getting.

4. Listing Quality Score (LQS):

Jungle Scout checks out the top 10 products for a certain search and gives each one a score based on how good their listing is. This score is decided by looking at things like the product’s title, the keywords used, the quality of photos, bullet points, and the product description.

This helps to figure out how well put together each product listing is.

If a product gets a high score (between 8 and 10), it means the listing is really well done, making it a tough competition for other sellers who want to enter that niche.

On the other hand, if a product has a low score (below 4), it means the listings in that niche aren’t that great, which could be a great chance for sellers to step in and do better.

Average Price:

Jungle Scout tells you the average price for the top 10 best-selling products in a category. This helps you decide how much to sell your product for.

I recommend pricing your product between $20 and $30, using this average as a guide.

Niche Score:

The niche score in Jungle Scout goes from 0 to 10. It combines scores from demand, competition, and how good the product listings are.

A higher score means there’s a great chance for sellers to do well. A lower score could mean not many people want the product, there’s too much competition, or the existing products are really well presented, or it could be a mix of these things.

A high score shows a popular area but with lots of competition, while a low score could be a hidden opportunity for sellers to explore.

5. Opportunity Finder (NEW)

This tool is great for spotting new trends and finding product areas that could be very profitable. It’s all about helping you find unique products to build your Amazon business.
Here’s how it works, based on different things you can search for:

Average Monthly Units Sold:

This shows how many products are sold each month, on average. The numbers go from 0 up to more than 1000 units.


This looks at how many other products are trying to sell the same thing, judged by keywords and reviews. It’s best to look for products where there’s not too much competition, somewhere from low to medium. The competition level ranges from very low to very high.

Monthly Search Volume:

This tells you how many times people have searched for a keyword related to the product in the last 30 days.
Average Monthly Price: This is the average price that products in this category are selling for.

Niche Score:

This score goes from 1 to 10, with 10 being the best chance to succeed and 1 being the lowest. It’s calculated by looking at how much demand there is for the products, how much competition you’ll face, and how good the existing product listings are.

Opportunity Finder makes it easier to research and choose products that could do really well on Amazon.

6. Keyword Scout

Doing keyword research is super important if you want to sell successfully on Amazon. This means finding out what words people use when they’re looking for products like yours and making sure your Amazon listings use those same words.

Without researching these keywords, you’re just guessing and hoping for the best, which could end up costing you money.

Keyword Scout is a tool that helps you find the right keywords for your product listings and Amazon pay-per-click (PPC) ads. It shows you how many times a month people are searching for specific keywords on Amazon, using real data from the site.

Keyword Scout also shows you different pieces of information to help you decide if a keyword is good to use or not, like how often it’s searched for and more. This can make it much easier to pick the best keywords for your products.

Keyword Scout gives you some useful info to help pick the best keywords for selling on Amazon:

  • 30-day search volume (Exact and Broad): This tells you how many times a keyword was searched on Amazon in the last 30 days. “Exact match” means the search was exactly for that keyword. “Broad match” includes searches for that keyword plus anything related.
  • 30-Day/90-Day Trend: This shows if a keyword is becoming more or less popular. It tells you the percentage change in how often it’s searched for over the last 30 and 90 days.
  • Pay Per Click (PPC Exact and Broad): This is about how much money advertisers are willing to pay for ads that use the keyword. It shows the cost for both exact and broad matches.
  • Ease to rank: A score that tells you how easy or hard it might be to get your product listed high in Amazon’s search results using that keyword.
  • Relevancy score: This score is especially useful for people new to selling on Amazon. It helps you understand how relevant a keyword is to your product. If you already know your product or niche well, this score might not be as useful.

What is the Jungle Scout Chrome extension?

Jungle Scout is available as a Chrome browser extension as well as a web application.

Jungle Scout – The Web Application

The Jungle Scout Web App lets you search through a big list of Amazon products to find ones that could make you money.

You can look for products based on things like what category they’re in, how much they cost, how well they’re selling, and how much money they’re making.

This way, you have all the tools you need to find a really unique product to sell.

You can also change your search to get even more specific results. I suggest trying out different search settings to zero in on the exact types of products and areas you’re interested in.

Jungle Scout – Chrome Extension

This detailed review will show you how the Jungle Scout Chrome extension is a tool that helps Amazon sellers find out more about different product niches directly while they are searching on Amazon.

It shows an “Opportunity Score” for each niche, along with other useful information to help you decide if it’s a good niche to sell in.

The Opportunity Score is something Jungle Scout creates using a special formula, and it’s rated from 1 to 10.

A score of 10 means there’s a big chance for success in that niche, and a score of 1 means not so much. This score is figured out by looking at how many units are sold, how tough the competition is, and how good the quality of the listings is for all the products in that niche.

This review is meant to help you understand how it all works.

Jungle Scout Home Dashboard

The Home Dashboard is the first thing you see when you open Jungle Scout. It’s designed to make it easier for you to find and use Jungle Scout’s different tools.

It helps you learn how to get the most out of Jungle Scout and gives you useful tips to help your business do better.

Within the Home Dashboard, you will find different options depending on the status of your account:

  • Jungle Scout and Seller Central should be connected
  • Update product costs and add new ones
  • Keep your PPC data up-to-date

The following metrics will be displayed to Jungle Scout & Seller Central customers for the selected period (these are updated daily):

  • Total Sales: Multiply the number of items you’ve sold by how much you sell them for on average.
  • Total Profit: Subtract the cost of making and selling your products and any other expenses from your total sales.
  • Units Sold: The total count of items you’ve sold.
  • ROI (Return on Investment): Divide your earnings (minus the cost to make and ship the product) by the cost of making and shipping. This shows how much you earn back from what you spend.
  • Net Margin: Divide your net profit (what you earn after expenses) by your total sales to see the percentage of sales that is profit.
  • Average Sales Price: Divide your total sales by the number of units sold to find out the average price at which you sold each item.
  • Total Ad Spend: The total money you spend on ads.
  • Total Ad Sales: How much money did you make from sales that happened because of your ads within 14 days of clicking the ad?
  • Advertiser spending and sales are calculated based on all four types of advertising: sponsored products, sponsored brands, sponsored videos, and sponsored displays.
  • TACoS → Total advertising spend as a percentage of total sales

jungle scout Revieww

jungle scout Revieww

  • By selecting a specific date range, you can view metrics within that period. You can select pre-set timeframes or custom dates from the calendar by clicking the date-range drop-down:

jungle scout calendar

jungle scout calendar

  • As soon as you select “Apply,” the selected timeframe will be reflected in your dashboard metrics.
  • Now, right from your main screen, you can get helpful tips and updates in a flash.
  • FBA Fulfillment Fees

jungle scout overview

jungle scout overview

  • If there’s a change in the fees Amazon charges you for fulfilling orders; you’ll see a message telling you which product is affected, how much the fee has changed, and when this new fee starts. You can also check out how the current week’s average fee for a product compares to the fee from the previous week.

The Profit Overview page will allow you to compare the old and new FBA fees:

jungle scout profit overview

jungle scout profit overview

Top-performing products

Generally, if you have at least one visible product (with at least one sale) on Jungle Scout, the top product will be displayed as the first widget on your dashboard:

jungle scout costs product

jungle scout costs product

You have buttons to click through different products, and you can organize the information you see by things like:

  • How much you sold in total
  • Your actual earnings after costs
  • How much you spent on ads
  • How much you made from ads
  • The rate of products returned

jungle scout net profit

jungle scout net profit

Dashboard Sections

When the sections collapse, you can maximize the amount of space on the screen while focusing on the most relevant information.

Help & How-To

There are several helpful resources, including the Academy, Help Center, the Customer Support form, and the Share Your Feedback form.

jungle scout help & how

jungle scout help & how

News & Updates

Amazon News and Product Updates are included in News & Updates:

News & updates

News & updates


This part will give you important information to help you keep an eye on key business numbers. You’ll see updates for every week, two weeks, or month.

For instance, you might get a heads-up if the fees Amazon charges you for shipping and handling go up, and you can look into it further.

jungle scout insights

jungle scout insights

If you click on an insight, you will be taken directly to the metric you should review.



Upcoming Events

This part has links to both upcoming and previous webinars, where you can sign up for the next “Tool Tip Tuesday” event and visit our YouTube channel for more videos.

upcoming Events

upcoming Events

Discover Jungle Scout

For every group of features, there’s also a “Resources” part that has links to training materials and helpful documents.

Plus, next to each tool, you’ll find a “Use this Tool” button that takes you straight to that specific tool in Jungle Scout and a “Learn How” button.

This button will take you to a tutorial video or an article that teaches you how to use the tool based on what learning resources are available.

help center

help center

The following are the feature groups you will find under the Discover Jungle Scout section:

browser extension

browser extension

product tracker

product tracker

keyword scout

keyword scout

product settings

product settings

The left-hand panel allows you to return to the Home Dashboard at any time.

Who Is Jungle Scout Best For?

Jungle Scout is a tool that helps different kinds of Amazon sellers, from beginners to big brands. Here’s a simple explanation of how it can help various groups:

For First-Time Sellers: Starting to sell on Amazon can be confusing, especially when deciding what products to sell. Jungle Scout gives you access to information about how well products have sold in the past. This helps you make a better guess on what might sell well now. There’s also a cool feature called Niche Hunter that helps you find product areas that aren’t too crowded yet, giving you a better chance to succeed.

For Current Amazon Sellers: If you’ve been selling on Amazon and want to make things easier, Jungle Scout has tools to help. You can keep an eye on your competition, get more reviews, and manage your stock better. These tasks usually take up a lot of time, but Jungle Scout offers ways to do them more efficiently. I’ll go into more detail about these tools later.

For Big Brands and Retailers: Even if you’re a part of a big company, Jungle Scout has features that can help. My own digital marketing agency has found Jungle Scout’s data analysis, ad management, and market research tools very useful.

Jungle Scout has three main plans you can choose from, and you can pay for them every month or once a year. They all offer a 7-day money-back guarantee if you’re not happy.

Special Tip: Don’t miss out on our special deals that can save you up to 60% and give you extra goodies. Jump to our exclusive offers to save more and get extra benefits.

Jungle Scout Pros and Cons


  • Easy-to-Use Browser Plugin: Quick access to important info for finding products.
  • Powerful Product Tracker: Keeps track of sales to help make smart choices.
  • Big Product Database: Lots of data to help find what’s trending.
  • Reliable Data: The information you get is mostly accurate and always fresh.
  • Great Customer Help: Quick and friendly answers when you need them.


  • No, Try Before You Buy: You can’t test it out for free first.
  • Short Tracking Time: We can only follow products for up to 6 months, which isn’t great for long-term planning.


🤔Is Jungle Scout suitable for beginners?

Yes, Jungle Scout is designed to be user-friendly and is suitable for both beginners and experienced sellers. It offers a range of tutorials, webinars, and customer support to help new users understand how to make the most of its features.

👉Can Jungle Scout be used for any Amazon marketplace?

Jungle Scout supports multiple Amazon marketplaces including the United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, and more. This makes it a versatile tool for sellers targeting customers in different geographical locations.

👀Is there a free trial for Jungle Scout?

Jungle Scout occasionally offers free trials or money-back guarantees for its services. These offers allow users to explore the features of Jungle Scout risk-free. Check the Jungle Scout website or contact their customer service for the latest information on free trials.

❓How does Jungle Scout ensure data privacy and security?

Jungle Scout prioritizes user data privacy and security by implementing industry-standard data protection measures. This includes encryption, secure data storage, and compliance with relevant privacy laws and regulations to safeguard user information.



Jungle Scout greatly reduces the time you spend researching products, freeing up your schedule for other critical business tasks.

I suggest going for the $69 Jungle Scout and Extension plan, which includes both the web app and a Chrome extension.

This plan gives you all the product research tools you need without having to spend extra on other software.

Think of spending money on Jungle Scout as a way to save in the long run. It’s much cheaper than the cost of picking and trying to sell a product that ends up not doing well on Amazon.

I believe the $69 monthly fee is a good investment in your Amazon business.

But here’s a tip: If you’re willing to pay for a year in advance and save up to 55%.