Remember scrolling through endless newspaper ads or flipping through magazines hoping for something interesting? Those days are gone.

Businesses have shifted their focus to the online world, and for good reason. Digital marketing agency ad campaigns can increase brand awareness, build lasting sales, and cultivate customer loyalty in ways print advertising simply can’t compete with.

But let’s face it, even online ads can get stale. We’ve all been there, bombarded with commercials that leave zero impact. What if your marketing could be different? What if it could be remarkable, engaging, and even go viral?

Below, you’ll find some of the most innovative marketing agency ads that have reshaped brand strategies and customer engagement. If you’re ready to ditch the boring and embrace the brilliant, let’s get started!

13 Inspiring Digital Marketing Agency Ads

Let’s look at some examples of great digital marketing ad campaigns, which creative agencies from many regions like the USA worked on, and discuss what makes these marketing agency ads work.

The Charles x Birkenstock


The Charles crafted the Birkenstock digital ad campaign, aiming to reposition Birkenstock as a key player in recovery footwear for runners. The campaign highlighted real-life narratives from ultramarathoners like Arden Young and Scott Jurek. These stories are used to enhance Birkenstock’s brand connection with runners. The campaign supports the importance of recovery for athletes, associating Birkenstock’s footwear with essential recovery benefits. For this campaign art direction, content production, and strategic media placement were integrated. Crafted visuals display the alignment between Birkenstock’s footbed design and the human body, emphasizing their engineering for optimal recovery after running.

The Primasun Campaign by Massive Media


Counting sheep became a thing of the past! This award-winning campaign by Massive Media, a Canadian creative digital agency, revolutionized how businesses and individuals viewed sleep, turning it into a central conversation about health. Massive Media’s campaign didn’t just rely on catchy slogans. They built a visually stunning and highly functional website that served as a one-stop resource hub for sleep health – a veritable sleep sanctuary packed with information! But their efforts went beyond the website. They employed innovative B2B and B2C strategies to educate and engage audiences across all channels.

To ensure a lightning-fast, secure, and easily updatable website, they utilized a cutting-edge tech combo: Contentful integrated with Gatsby for a headless CMS setup. (Think website whiz-kid tech that kept things smooth and user-friendly.)

The impact? Multiple awards spoke volumes – this campaign proved to be as creative as it was effective.

Tide’s Every Ad Is A Tide Ad Campaign – Saatchi & Saatchi New York

Everyone wants ad space at the Superbowl, but at $5,000,000 for thirty seconds, only a few companies can afford it. 

What’s better than one ad at the Superbowl? Claiming every ad as your own. This ad spot could only be reserved by famous online advertising companies like USA based Saatchi & Saatchi New York. The ad campaign, starring Stranger Thing’s David Harbour, uses the cleanliness of other ads as it’s selling point. The video features Harbour in various situations you see in other stereotypical television ads. Throughout the spot, he points out a trend: everyone’s clothes are spotless because the people in the ads use Tide. 

If everyone in other ads uses Tide, every ad you see during the Super Bowl is a Tide commercial. The genius of this ad is that from then on, anyone watching the game on television focused on the clothing of people in other ads and realized that Tide was right. In essence, by buying a one-minute spot, Tide turned the tables on every other company by turning their commercials into Tide ads. 

The social media reaction was overwhelmingly positive. Everyone began pointing out the truth of the ad and poking fun at the clean clothes of mechanics and other people. #EveryAdIsATideAd started trending and for the next week, Tide owned social media and dominated the most important marketing event of the year. 

This campaign showed businesses that you don’t have to match your competitors dollar for dollar. Instead, you can add value to your campaign by thinking outside of the box. Tide didn’t settle for thinking of a funny or provocative ad like every other Superbowl commercial. Instead, they decided to hijack every other ad by highlighting what their company does best. They created an ad based on making fun of the advertising industry and then used social media to spread their message to their target audience.

#DareToCreate Campaign From Crowd: A Regional Online Football Competition by Adidas

As part of Adidas’ digital marketing strategy and its global Exhibit Pack campaign, the brand worked with Crowd to create a competition centered around user-generated content.

To boost their product Exhibit Pack, which focuses on four football boots named X, PREDATOR, COPA, and NEMEZIZ, Adidas developed a global campaign No Fakers, Creators Only, which featured major football stars such as Paulo Dybala, Lionel Messi, and Mo Salah. To support the major campaign, the brand worked with Crowd to develop an online competition to motivate fans to share user-generated content.

The USA based online marketing agency worked with Adidas to develop the competition rules, look and feel as well as the competition prize. This included creating a microsite, using the micro experience platform Wyng, where fans would upload a video of themselves showing their best football skills for a chance to receive a pair of Exhibit Pack boots of their choice and a signed Real Madrid jersey.


Together, Adidas and Crowd delivered an engaging online competition that generated buzz about Exhibit Pack and provided Adidas with further data to move forward their customer retention efforts.

CEEK Marketing’s Anissa Kermiche Campaign


Ever dreamed of making your brand the talk of the town (or, you know, the internet)? Many UK businesses have achieved just that by partnering with a skilled online advertising agency. Take the Anissa Kermiche campaign by CEEK Marketing, for example.

CEEK Marketing didn’t just throw some ads online and call it a day. They became Anissa Kermiche’s digital gurus, focusing on elevating their online presence and optimizing their paid advertising to reach those with a taste for the finer things. By refining ad targeting and revamping the email marketing strategy, CEEK ensured every message resonated with the exclusivity and sophistication of Anissa Kermiche’s luxury products. The results? Skyrocketing customer engagement and conversion rates – a true testament to the power of strategic digital marketing.

Music Made in Berlin Campaign by Mimosa


Berlin’s music scene is hotter than a dropped synthesizer and digital marketing agency Mimosa knew this. Their “Music Made in Berlin” campaign for Splice cranked things up to eleven. Instead of boring banner ads, they dove headfirst into the city’s vibrant community. They interviewed local artists, DJs, and producers, getting the real dirt on their creative sparks and how Splice fuels their musical fire.

This wasn’t just a marketing campaign, it was a full-on sonic adventure – a 360-degree experience designed to speak directly to Berlin’s artistic soul. Mimosa Agency made Splice the go-to platform for making and sharing music, proving that sometimes, the best way to get heard is to listen first.

Salt & Pepper x Emote Digital


Imagine scrolling through social media and suddenly BAM! You see Salt & Pepper’s homeware looking unbelievably gorgeous. That’s exactly what Emote Digital, a digital marketing agency, did for them. Their case study is a real head-turner, showing how they totally transformed Salt & Pepper’s online presence.

Their case study is a must-read for any business looking to spice up their online presence. Emote Digital didn’t just blast Salt & Pepper with random ads (think Facebook and Google). They cooked up a winning recipe that included:

  • Social media posts: Forget generic product photos. Emote Digital created content that made you want to double-tap and redecorate your whole kitchen.
  • SEO-boosting content: They crafted content that’s like a kitchen magnet for online searches, making Salt & Pepper the first thing you see when you’re hunting for new cookware.
  • A social media strategy that’s more than just sprinkles: Emote Digital built a rock-solid plan that kept Salt & Pepper at the forefront of people’s minds (and shopping carts!).

With this approach, Salt & Pepper’s online sales tripled! But that’s not all. Emote Digital’s clever approach, blending creative advertising with strategic content and SEO, also brought in a wave of organic traffic. Now, Salt & Pepper’s social media presence is a must-follow – proving that even the most familiar brands can become social media superstars with the right digital marketing magic.

Duracell x Crafted 


The #1 battery company in the world was about to undergo a long overdue update of its digital presence, strongly focused on the long-lasting, extra power life of its new campaign, as it launched its brand-new, most innovative Optimum coppertop product. Crafted was eager and up for the task of using a more substantial, product- and program-focused North American digital platform to raise awareness of the expanding brand story. Crafted created and constructed a quick-loading, mobile-friendly, simple-to-use branded shopping experience with the Duracell story at the forefront after addressing all pain points.

Crafted created the new experience in close collaboration with the Duracell digital marketing team with a strong focus on the brand’s lifestyle and the effects of its products on everyday consumers. The advantages of the widely known coppertop hero were made visible on campaign sites and in-depth product pages with appealing pictures, extensive video content, and a payment mechanism that allowed you to select your preferred vendor.

Heathrow Airport’s The Heathrow Bears Return Campaign – Havas

Over the past several years, holiday commercials have lacked a certain spirit. Lately, it seems like companies have worried more about leading with their product and leaving the holiday cheer at the door. Luckily, Heathrow Airport always comes through with a reminder of what the holidays are all about: family. 

This ad is a continuation in the story of the Heathrow bears. In the third edition, the bears find themselves in Florida trying to celebrate Florida, but things aren’t right. After visiting with their family online, they decide to fly into Heathrow to see their family in London. 

The ad itself started as a television spot, but Heathrow has taken it a step further by dedicating an entire section of its website to the Heathrow bears. You can see their family trees, watch the ads, and take a quiz to see which bear you are. You can post the results on social media, expanding the campaigns reach and making it an international 

This campaign does a lot of things well. First, it positions Heathrow as the airport of the holidays. Anyone with family in the United Kingdom probably has a memory of flying into Heathrow and being welcomed by their famous Christmas trees. Heathrow does an excellent job of evoking those memories without forcing them onto the viewer. 

Heathrow also stayed on-brand by emphasizing their message of flying to people, not to places. Heathrow wants flyers to view their families and friends as their destination, not the airport. This ad campaign as a whole does an excellent job of pushing that message.

In Heathrow’s case, the message is that they are there to help you reach your destination, not be the destination themselves. Instead of taking the popular route of smashing their customers over the head with it, Heathrow’s approach is to subtly allow the viewer of the ad to discover it themselves.

Skittles’ Exclusive The Rainbow – DDB Chicago 

We’ve mentioned that companies should work to find their ideal customer before; however, Skittles took that idea to a new extreme. Instead of spending five million dollars for a Superbowl ad for millions, they created their ad for one person named Marcos Menendez, a real-life Skittles lover from Canoga Park, California. 

This campaign uses two psychological tricks. First, it takes advantage of the idea that what you can’t see is better than what you can. Your imagination will fill in fantastical details with a slight nudge.

Second, it takes advantage of the human desire to experience something exclusive, which is a marketing tactic that DDB Chicago executes in several campaigns, making the hiring of this agency a smart move by Skittles. 

Apple’s marketing strategy is also based on this principle; the company understands it better than most companies. Sure, they make quality phones, but they work hard to sell consumers the idea of being a part of something exclusive, almost to the point of turning their product into a counter-culture. 

Skittles created an ad for one person but turned that into an ad for everyone by showing Menendez’s reactions. The viewer lived vicariously through Menendez and felt like they were sitting in on something exclusive.

It was a unique campaign by Skittles that effectively made their product the candy of choice for those that wanted something different than the run of the mill chocolate bar. It also showed the company’s commitment to its fans and put the thought into the viewers’ minds that their customer base was part of an elite club. 

This ad achieved two things that, if you can execute them properly, will help make sure that your campaigns are a success. First, give your products a feeling of exclusivity. If you aren’t a major player in your niche yet, set your product up as an alternative to the more popular choices. You see this happen in marketing all the time: 

  • Buzzwords like exclusive, different, rebellion, revolution, etc
  • Images that show everyone in line, with one person breaking away to something exciting and new
  • Commercials that use statements like “you don’t like to follow the crowd

These strategies allow you to turn a weakness (lower market share) into a positive (exclusiveness). Skittles also used the viewer’s imagination to sell their products. Much like Heathrow in the previous example, your company should trust their audience to find the desired message without having to beat them over the head with it. Times have changed. In the ’80s and ’90s, advertisers were told to drive their message home without making the viewers have to dig it out.

Consumers no longer want to feel spoon-fed. Trust your audience and customers and they will reward you. The metrics behind the success of Skittles’ ad campaign show that this strategy works. Skittles saw a 7% rise in sales in the weeks following this campaign and earned five billion impressions on social media. 

Creative Approach to Book Marketing: Jamie Oliver’s ‘VEG’ Campaign by KOTA

For the third time in a row, London-based creative agency KOTA created the marketing campaign for Jamie’s latest book “VEG” published by Penguin Books.

It was rolled out internationally across various platforms including out-of-home billboards, digital displays, and all forms of online advertising including social and display.

KOTA created a campaign in line with the book’s philosophy that vegetarian cooking is for everyone – from gym bunnies to couch potatoes. Bold visuals and playful tone of voice appeal to those who already love veggie dishes, as well as to the ones who still hesitate to make the switch.

As the book is full of vibrant, colorful recipes, the creative highlighted this by focusing on the cut-out dishes alongside a selection of bold primary colors which stood out from the usual color palettes seen in many other vegetarian books.

Result? Jamie’s book became a bestseller within a few weeks!

As Penguin Books’ Marketing Manager commented on working with KOTA:

Each campaign delivery has been to a fantastic standard and all completely different to one another. They have brought each book to life for digital advertising and out of home in really creative and innovative ways.

Here are a few key takeaways from this digital marketing company ad. First of all, have a think – who is your target audience, and what are the pain points. For the ‘VEG’ campaign’, KOTA had to come up with a way to speak to various audiences – including those who were not interested in vegetarian cooking before. They focused on the pain points of each of those audiences and talked to them directly – even for OOH (i.e.‘Hey gym bunnies! Power up your workouts’).

By applying a creative-first approach and not being afraid to be bold, KOTA was able to create a unique campaign that helped Jamie tackle the misconceptions associated with vegetarian cooking.

When appointing creative agencies, make sure they get your vision and can think out-of-the-box to deliver unique marketing campaigns.

How The Magic of These Digital Marketing Agency Ad Campaigns Can Be Captured? 

Creating advertising agency ad campaigns requires a lot of thought, creativity, and an understanding of what customers want.

You need both information and impeccable timing if you want your campaign to catch on with a global audience. You also need to keep your finger on the pulse of current trends in the advertising world.