Just a decade ago, the digital world was merely a slice of our daily routines. Fast forward to today, and it doubles its grip on our time, captivating 77% of Americans every single day, as per Pew Research.

Offline marketing isn’t as effective as it used to be, making digital marketing consultants the Swiss Army knives of the online world. As we charge into 2024, their roles have gotten a serious upgrade. Gone are the days when a digital marketing consultant job description was just about setting up a few ads or sending out some tweets. Now, they’re the BTS heroes making sure businesses thrive online.

In a world where everything changes faster than we blink, these pros are the ones keeping up with the latest trends, tools, and tech, ensuring brands like yours stand out. Their toolkit is more packed and powerful than ever.

So what’s in the job description of a digital marketing consultant, you ask? Let’s take a look and find out why they’re the MVPs in today’s digital space.

What is a Digital Marketing Consultant?

With more and more brands interested in effective digital marketing, the demand for digital marketing consultants is increasing. Digital marketing consultant job description varies upon the company and product but the essential role of the consultant is to build a bridge between businesses, and the online world, helping them to sell products, services, and advise a company the best way to reach their customers. In 2024, we can define a digital marketing consultant as a super guide for businesses trying to find their way through the online world. Imagine having a side hussle who knows all about the internet’s nooks and crannies, from social media to search engines, and can help your business stand out. That’s what digital marketing consultants do! They’ve got a knack for figuring out where to find your business’ future customers online and showing you how to interact with them in a way that your target audience loves.

Nowadays, digital marketing consultants are doing even more advanced tasks like diving into data to see what’s working and what’s not, making sure your website or social channels are a cozy spot for your visitors, and keeping up with the latest online trends so your business won’t be left behind. In short, digital marketing consultants are the go-to professionals for making sure your company gets the attention it deserves, using every tool and trick the digital age has to offer.

What Does a Digital Marketing Consultant Do?

The day-to-day of a digital marketing consultant includes crafting and executing marketing strategies, analyzing data to adjust campaigns for optimum performance, and staying ahead of the curve with the latest digital tools and platforms.

As we move through 2024, several new trends and practices have come into the spotlight, shaping the role of not just digital marketing consultants but most digital agency jobs. Let’s take a look at these trends:

Voice Search Optimization: With the rise of smart speakers and voice-activated devices, optimizing content for voice search has become crucial. Consultants are now focusing on conversational keywords and FAQs to improve visibility in voice search results.

AI and Machine Learning: Artificial Intelligence (AI) and machine learning are not just buzzwords but have become integral in personalizing customer experiences, automating tasks, and predicting trends. Digital marketing consultants are benefiting from these technologies to create more targeted and effective marketing campaigns.

Video Marketing: Video content continues to dominate, with a shift towards short-form videos and live streaming. Thus, consultants are incorporating video into their strategies to engage users and tell compelling brand stories.

Sustainability and Ethical Marketing: Consumers are increasingly valuing sustainability and ethics in the brands they support. Digital marketing consultants are guiding brands in communicating their commitment to these values authentically and transparently.

In essence, the role of a digital marketing consultant today revolves around adapting to these emerging trends, employing a mix of creative thinking, technical know-how, and strategic planning to drive business growth.

Digital Marketing Consultant Qualifications

While a foundational degree in marketing, communications, or a related field remains a solid starting point, the digital world demands a continuous thirst for knowledge and upskilling. Thus, stepping into the shoes of a digital marketing consultant requires a blend of multiple qualifications and skills. 

Digital marketing certificates have become increasingly significant as they act as a proof to a digital marketing consultant’s expertise and commitment to stay up to date. Furthermore, the advent of new technologies and platforms has introduced the need for familiarity with AI-driven marketing tools, and  data analytics software. The knowledge of how each social media platform and digital channel connect with each other and how these connections can be used for effective marketing is perhaps one of the most important skills a digital marketeer can have.

Becoming a digital marketing consultant today requires more than what you already know. The candidate must be eager to learn and adapt in a field where change is the only constant.

If you consider being a consultant or if you’re at the beginning of your marketing career, you can find some useful tips about how to drive leads to your B2B business in this video:

Digital Marketing Consultant Skills

Let’s zoom in on the must-have skills for a digital marketing consultant in 2024, breaking it down into the essentials for success in this dynamic industry. First up, SEO mastery is non-negotiable. A consultant must  know the ins and outs of optimizing content to ensure top visibility in search engine results, understanding that it’s not just about keywords but also about user experience and intent.

Content marketing skills are equally crucial; you need to be able to craft stories and messages that resonate, driving engagement and conversion. 

As platforms evolve and audience behaviors shift, social media expertise is perhaps the most essential skill. A digital marketing consultant should be adept at creating and executing strategies that work across different channels, knowing what content works best where and when.

Now, let’s talk about the inevitable –data. Analytics skills are the backbone of effective digital marketing. Being able to interpret data to refine strategies and prove ROI is what separates the good from the great.

Last but least, without any technology fluency, you won’t succeed as a digital marketing consultant. As mentioned above, AI and machine learning have become game-changers in personalizing customer experiences and automating tasks, so, one must be able to adapt to these technologies fast. Staying ahead means being comfortable with the latest tools and platforms that can give clients an edge.

Most digital marketing consultant jobs require additional soft skills such as adaptability, strategic thinking, and effective communication. These have taken center stage, given the collaborative and fast-paced nature of digital marketing projects. The consultant must be able to give actionable recommendations if it’s necessary. Remember, businesses need realistic goals and measurable results. If a marketing consultant sets unachievable goals and won’t be able to fulfill them, the clients are dissatisfied with the service they have received.

Digital Marketing Consultant Job Description Template

Job Title: Digital Marketing Consultant

Job Summary:

We are seeking a highly motivated and skilled Digital Marketing Consultant to join our dynamic team. The ideal candidate will play a crucial role in shaping our online presence and enhancing our brand’s engagement across digital channels. As a Digital Marketing Consultant, you will be responsible for developing and implementing comprehensive digital marketing strategies, leveraging data analytics to drive campaign success, and staying ahead of industry trends to ensure our marketing efforts are innovative and effective. This role is pivotal in increasing our online visibility, attracting potential customers, and fostering loyalty among our existing customer base.

Key Responsibilities:

  • Design and execute digital marketing campaigns across various channels (SEO, SEM, social media, email, mobile, and display advertising).
  • Conduct thorough market research and data analysis to understand trends, forecast marketing needs, and identify new opportunities.
  • Develop and manage content strategies for digital platforms, including blogs, social media, and the company’s website.
  • Monitor and analyze campaign performance using digital analytics tools, adjusting strategies as necessary to achieve KPIs and ROI goals.
  • Stay abreast of new digital marketing trends, tools, and technologies, incorporating them into strategies to maintain competitive advantage.
  • Collaborate with cross-functional teams to ensure brand consistency and message alignment across all digital channels.
  • Provide insights and recommendations to senior management on digital marketing strategies and campaign optimization.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Marketing Consultant, Strategist, or similar role.
  • Certifications in Google Analytics, HubSpot, or similar are highly regarded.
  • Solid understanding of SEO/SEM, content management systems, email marketing, social media, and display advertising strategies.
  • Experience with data analytics and tools (e.g., Google Analytics, SEMrush).

Skills:

  • Strong analytical skills with an ability to translate data into actionable insights.
  • Creative thinking with excellent problem-solving abilities.
  • Proficiency in SEO and web analytics tools.
  • Excellent communication and interpersonal skills, with an ability to engage effectively with various stakeholders.
  • Knowledge of CRM software and digital marketing tools and platforms.
  • Understanding of AI and machine learning applications in marketing.

Emerging Technologies and Tools:

Candidates should be familiar with or willing to learn about AI-driven marketing platforms, voice search optimization techniques, and advanced data analytics tools. Keeping pace with technological advancements and integrating new tools into our marketing strategies will be essential for success in this role.

This Digital Marketing Consultant role is designed for individuals who are passionate about the digital landscape and are committed to driving innovation and excellence in digital marketing. If you are eager to contribute to our team and help shape the future of our digital efforts, we would love to hear from you.

You can also download this template and adjust it based on your company’s needs and requirements.

Do You Need the Help of a Digital Marketing Consultant?

Your business can benefit from working with a marketing consultant if you want to improve your relationships with existing and prospective customers, expand into new markets or intimately understand your position in the online marketing competition.  These itemized reasons below also determined about whether you need a professional help of a consultant or not:

  • Want to expand and grow your customer base.
  • Need strong and well-defined online marketing goals.
  • Want a strong marketing plan focuses on short and long-term goals.
  • Need guidance measuring key analytics to improve chances of success.

This comprehensive guide has equipped you with the knowledge to understand what a digital marketing consultant does and how to become a successful digital marketing consultant, the skills they possess, and the qualifications they hold. Whether you’re aspiring to become a digital marketing consultant or seeking one to propel your business forward, this article empowers you to make informed decisions.

For businesses, partnering with a digital marketing consultant is an investment in growth. Consultants not only bridge the gap between your brand and your target audience, but they also act as a catalyst for innovation and strategic marketing success.

So, take the first step today by exploring the resources mentioned throughout this guide, or by reaching out to a qualified consultant to craft a winning online strategy for your business.